3 Idiots (stylized as "3 idiots") is a 2009 Indian Hindi-language coming-of-age comedy-drama film written, edited and directed by Rajkumar Hirani, co-written by Abhijat Joshi and produced by Vidhu Vinod Chopra. Adapted loosely from Chetan Bhagat's novel Five Point Someone, the film stars Aamir Khan, R. Madhavan and Sharman Joshi in the titular roles, marking their reunion three years after Rang De Basanti (2006), while Kareena Kapoor, Boman Irani and Omi Vaidya star in pivotal roles. Narrated through two parallel dramas, one in the present and the other set ten years in the past, the story follows the friendship of three students at an Indian engineering college and is a satire about the social pressures under the Indian education system.
The "butt chairs" used by the actors in the film, were placed at leading multiplex chains for public viewing. The makers teamed up with Zapak.com for digital promotions, with firstly the official website titled idiotsacademy.com was launched and the lead cast came with video chatting to the fans. The website designed keeping in mind the college atmosphere and few special added features. The team later interacted with fans through video conference during the online music launch. A two-promotional tour was conducted by Khan, where he would travel across India. On the website, an alternate reality game called "Track Aamir" was launched, to track the whereabouts of the actor during this tour. The site had over 600,000 unique visitors within two weeks. During this tour, Aamir Khan invited 24 friends personally to attend the premiere held in Mumbai, prior to the release of the film. Prior to the release promos for the film was unveiled in an event attended by the lead actors and the crew associated in the film, and press conferences streamed in seven countries. The online promos, trailer, video songs and interviews were released in YouTube. 2b1af7f3a8